Key Learnings for Retailers
Get to Know you Customers Better Understanding the way in which shoppers spend money and their shopping habits can help merchants meet the ever-changing needs of consumers for business success. We looked through the UPS Pulse of the Online Shopper Studies from 2017 / 2018 with 2017 comScore data to pull together some key learnings of consumer behavior in … Read more
The Cash Discount – Is it Right for Your Business?
For years, consumers, have been offered a lower price when buying gas if they paid with cash. The reason is very simple; the fees paid for processing a credit card take a very big chunk out of gas station profits who already have low profit margins. As a business owner I am sure you have … Read more
Credit Card Processing 101 – The Major Players
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.13.1″] This is the first in a series to help business owners navigate the electronic payments industry. The series will provide a clear, concise and complete look at how businesses accept payments, including valuable information on topics like the interchange process and PCI Compliance. Lets start at the beginning and look at … Read more
No Signature Required – Visa, MasterCard, Discover, American Express
For as far back as we can remember, signing for a credit card purchase was simply part of the purchasing process. Customers signed the credit card receipt, the employee or business owner would check the back of the card to ensure the signatures match and the sale was completed. Ok, so nobody really checked the … Read more
Data Breaches Target Hospitality Industry – What Can be Done?
The Hospitality Industry has been and will continue to be a target of data breaches. Business owners need to assess the risk a data breach will have on their business. As you will see below, Clarity EPS, powered by CardConnect, offers a patented solution for tokenization and encryption combined with Point-to-Point Encryption. New Verizon Report … Read more
Clarity EPS Announces Partnership with Advertising Industry MasterMind Group
AIMastermind Group and Clarity EPS, Inc. Announce Partnership to help AIM Members Lower Processing Fees and Protect Cardholder Data AIMastermind Group is proud to announce its partnership with Clarity EPS, Inc., a leader in the payment processing space helping businesses of every size process credit card transactions in an efficient, secure and affordable manner. The … Read more
Interchange Optimization – What is It?
Visa and MasterCard, along with card issuing banks, set the cost of interchange or the base cost to process a credit card transaction. There are over 300 levels of interchange with rates ranging from as low a .05% to as high as 3.25% and everything in between. What determines the cost of interchange is based … Read more
What you Need to Know about PCI Compliance
When it comes to being PCI compliant there are many questions business owners have but the one I hear most often is Why? Why do I need to fill out this questionnaire and Why do I need to be PCI Compliant? To answer these questions, it is important we first address what PCI is and … Read more