Key Learnings for Retailers
Get to Know you Customers Better Understanding the way in which shoppers spend money and their shopping habits can help merchants meet the ever-changing needs of consumers for business success. We looked through the UPS Pulse of the Online Shopper Studies...
Protect your Business with P2PE
Why is it that business owners feel invincible to a data breach? Why is the feeling it will never happen to me so prevalent? Why don’t business owners take securing card holder more seriously? If I am honest, I find myself asking these questions too often. Part of the...
The Cash Discount – Is it Right for Your Business?
For years, consumers, have been offered a lower price when buying gas if they paid with cash. The reason is very simple; the fees paid for processing a credit card take a very big chunk out of gas station profits who already have low profit margins. As a business...
Credit Card Processing 101 – The Major Players
This is the first in a series to help business owners navigate the electronic payments industry. The series will provide a clear, concise and complete look at how businesses accept payments, including valuable information on topics like the interchange process and PCI...
No Signature Required – Visa, MasterCard, Discover, American Express
For as far back as we can remember, signing for a credit card purchase was simply part of the purchasing process. Customers signed the credit card receipt, the employee or business owner would check the back of the card to ensure the signatures match and the sale was...
Data Breaches Target Hospitality Industry – What Can be Done?
The Hospitality Industry has been and will continue to be a target of data breaches. Business owners need to assess the risk a data breach will have on their business. As you will see below, Clarity EPS, powered by CardConnect, offers a patented solution for...
Clarity EPS Announces Partnership with Advertising Industry MasterMind Group
AIMastermind Group and Clarity EPS, Inc. Announce Partnership to help AIM Members Lower Processing Fees and Protect Cardholder Data AIMastermind Group is proud to announce its partnership with Clarity EPS, Inc., a leader in the payment processing space helping...
Interchange Optimization – What is It?
Visa and MasterCard, along with card issuing banks, set the cost of interchange or the base cost to process a credit card transaction. There are over 300 levels of interchange with rates ranging from as low a .05% to as high as 3.25% and everything in between. What...
